Google Ignite-Digital Marketing Workshop

This assignment or rather workshop was aimed at teaching students on how to use Google AdWords as a method of promoting businesses online. I found this workshop very beneficial and useful.

Through the AdWords platform, companies or individuals are able to create ads in text form, image form and many others to help them promote their businesses. Digital marketing is not the future, it is the present and therefore it is very important for companies to know and utilize this platform to stay competitive in the market.

This course was divided to three sections that are

  • AdWords Fundamentals
  • Search Advertising
  • Display Advertising

I personally found this workshop very useful because although I am able to hire marketing executives to do marketing for my company in the future, it is good to know the process of doing it so I can contribute my ideas and ensure that the promotion campaign will be successful.

In addition, I am also planning to sit for the AdWords exam so I will be certified and this will give me a competitive advantage when applying for a job in the marketing field.

Apart form this, I learned the best practices to do an online advertising campaign, which is the most important aspect to ensure that the advertisement reaches the right target, achieves its objective and contributes to conversions.

This workshop has broadened my knowledge and perspective on digital marketing and its importance in the current business world. I have been sharing the information I gained from this workshop to friends who are doing businesses with the hope that it can be worthy to them.